About Our Name

Kizumi takes its inspiration from the Japanese concept of kiji tsumi — building up, layer by layer, from something raw and honest.

The kanji 木 means tree. A tree is the perfect metaphor for how we think about information. Roots that run deep. Branches that reach wide. Growth that happens quietly, consistently, over time.

There's a Japanese word for what happens to most RSS readers: tsundoku. The bittersweet habit of letting things pile up, unread. It comes from 積む — tsumu, to stack, to accumulate. So does the zumi in Kizumi, the same verb root just slightly softened in the compound. We didn't name ourselves after the problem. But somewhere in the language, they were always connected.

If you've ever used an RSS reader, you know this feeling. Hundreds of unread posts. A number that never goes down. An inbox you've quietly learned to dread.

Kizumi was built to kill that number — because Kizumi has no number.

Your feed flows like a timeline. You read what catches your eye, scroll past what doesn't, and when it's gone, it's gone. No backlog. No obligation. No guilt. Like standing beneath a tree watching leaves fall — you don't catch them all, and that's okay.

You can like posts — and those likes quietly teach Kizumi what to surface next. But you'll never see a list of them. Because a list of things you meant to read is just tsundoku with extra steps.

Kizumi is your tree. You choose the roots.